Pink Week - It’s Time to Tackle Breast Cancer
Pink Week
“It is an inspiration to the people of my generation to see that the young adults of our community are so involved, and not all teens are sitting on their sofa’s playing video games.” ~Randall Fiske, husband of the late Connie Fiske

Pink Week

What’s Pink Week? The purpose of Pink Week is to raise awareness throughout Josephine County’s high schools about breast cancer. The concept originated at North Valley High School (NVHS) in 2014 and was implemented in 2015. It has since spread to Hidden Valley High School in 2016 gaining much momentum and publicity for the students efforts to raise money and awareness to such a worthy cause in our community.

Highlights:

  • In 2016 over 1,000 students were exposed to the effects of breast Cancer and the importance of preventative care.
  • $2,425 has been raised and given out to local businesses in support of prevention and survivorship care.
  • JCF students found creative ways to raise awareness about breast cancer at their school. They had dress up days, including pink jerseys at the home volleyball and football games; a pink lemonade drinking contest, and sold T-shirts and cookie grams to fellow students and staff.
  • At the football games, pink helium balloons were sold and names of those who had lost their battle with breast cancer were written on the balloons. At halftime, cancer warriors were recognized and asked to come down on the field where they were each given a pink rose. In addition, a moment of silence was announced to “Honor those warriors who are no longer with us but continue to inspire” and then pink balloons were released.

“The most impactful part of Pink Week was hearing one of our own teacher’s Mrs. Acosta tell the school about her experience with Breast Cancer. It made breast cancer real to me.”~ Nikki Dutrow, North Valley High School JCF StudentThe first program that JCF donated money to was the Connie Fiske Fund at the Asante Foundation for no-cost mammograms and screening for underserved women.

    • The second place the students chose to donate their fundraising efforts to was “The Wig Shop”. It was important to the students that women battling breast cancer felt confident about themselves and were afforded a wig during chemotherapy even if they could not afford one themselves.
More Information
  • What happened during Pink Week?
  • Student Assemblies:  To get students involved and excited about Pink Week, NVHS and HVHS held Assemblies the Friday before the week began that hosted two breast cancer survivors who spoke about their experience with breast cancer.
  • Engage the Entire School:  JCF students from North Valley and Hidden Valley found creative and energetic ways to get their fellow classmates involved with Pink Week by having dress up days, including pink jerseys at the home volleyball and football games, a pink lemonade drinking contest, selling cookie grams to fellow students, and a “Kiss the Pig” fundraiser for teachers!
  • Honor Survivors and Victims of Breast Cancer:  JCF students designed Pink Week T-shirts that had “Time to Tackle Breast Cancer” slogan printed on the front and sold the T-shirts at lunch and at the home football games. Students and community members jumped at the opportunity to support Breast Cancer Awareness. Also, at the football games, pink helium balloons were sold and names of those who had lost their battle with breast cancer were written on the balloons. At halftime, cancer warriors were recognized and asked to come down on the field where they were each given a pink rose. In addition, a moment of silence was announced to “Honor those warriors who are no longer with us but continue to inspire us” and then the pink balloons were released.
  • Publicity for the Cause & JCF Students: JCF also received some publicity throughout the week. The foundation was mentioned in the Daily Courier along with other events in October for breast cancer awareness month. The events were also featured by radio station KLDR in their community spotlight segment. JCF students visited KLDR and recorded a 5 minute segment that aired on Thursday the 13th at 12:50. This allowed the dates and information of pink week to spread out into the community to show up and support the cause!
  • Pink Week will be adopted at two more high school’s next year making this cancer awareness program visible at all our county high schools and one private school!


  • “I think pink week was amazing; it brings breast cancer awareness to the masses, enhances survivors strength, it brings one another together, and it helps give understanding to others.” ~Ashley Dean Myers, NV Senior
  • More than 90% of women diagnosed with breast cancer at the earliest stage survive their disease for at least 5 years compared to around 15% for women diagnosed with the most advanced stage of disease.
  • About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime.

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